Messaging

Digital Strategy Trends 2015, Part 2: Speed to Market

Branded content is growing because it’s relatively fast to produce in comparison to building an entire website, and better platforms are giving brands the resources to accomplish it. Read More

Johnson & Johnson

Digital Strategy Trends 2015, Part 1: Branded Content

As we head into 2015, it's important to identify the upcoming digital strategy trends. In part 1 of this series, we'll discuss branded content. Read More

college-branding-photography-15

Branding Schools, Colleges & Universities, Part 2

In part 2 of this series, we'll talk about the importance of telling your school's story and doing so in a way that it speaks to the hearts and minds of your audience — and not over their heads. Read More

WebTrends_2015

Web Trends 2015

The web is constantly changing, and if you aren’t on top of the new trends, you may be in trouble. But don't worry. We’ve identified five big trends that will have a major impact on web design and online marketing campaigns for 2015. Read More

Digital Marketing

Digital Marketing- Shiny Object or Evergreen Strategy?

Finding and mastering the next and newest, hot digital channel is much like a dog chasing its tail. Instead, it's important to create balance, spending the majority of your time on those things that truly matter — especially those evergreen elements that get results. Read More

college-university-branding

Branding for Schools, Colleges & Universities

What is our brand? Are we staying on brand? Should we refresh our brand? From our experience in higher ed marketing, we challenge colleges and universities to ask these questions. Read More

TD Bank

Successful Brands Tell Stories

We're constantly bombarded with ads, and oftentimes we ignore them, but the most successful brands stand out because they project the heart of their brand through storytelling. Read More

Starbucks Instagram

Big Brands That Successfully Connect with Their Audience on Social Media

Merge knows the importance of a social media presence and the impact it can make on your business. So, we compiled a list of the top 4 brands that successfully connect with their audience on social media. We love these brands because they know their audience, and they focus their time and attention on the... Read More

Virgin America

Focusing on UI/UX and The Importance of Good Design

Good design (UI/UX) can be the difference between a great user experience and a lousy one, and ultimately, it can drive or lose conversions. Read More

digital strategy

5 Steps To Help You Be Flexible and Proactive in Your Digital Strategy

The best way to plan a digital strategy that meets both a proactive and flexible approach is to approach your digital strategy methodically with a five-step process we've outlined in this blog. Read More

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