Merge Blog

real-estate-development

How to Build a Real Estate Development Marketing Strategy

Real estate development marketing needs to create a sense of place that’s desirable to potential buyers, so in order to do so, you need a digital strategy that incorporates brand, web design, search marketing and online lead generation. Read More

student persona

A Millennial’s Perspective On Recruiting Millennials

You’re recruiting millennials, and while we’ve proven to revolutionize the way we communicate, you’re still using traditional methods. We’re a hard code to crack, so start with these 3 characteristics to better understand. Read More

millennials-workplace

Millennials Expect More From Business. And That’s a Good Thing.

In the US, Millennials currently make up 25% of the total population. If you don’t get to know what makes this generation tick, and how to market to them, you’re missing a huge opportunity. Read More

Strategy

Why is Digital Strategy So Hard?

Today, the term digital strategy is thrown around quite a bit, but there is still some confusion of what it really means. I'll walk you through some tactics that we use here at Merge to help craft a strategy that works for you. Read More

Justin Davis

CASE District IV: Merge Speaks on Alumni Relations

This year, Merge will be speaking on alumni relations at CASE District IV in Austin, TX. Mark your calendars: Sunday, April 12th @ 3:15 p.m. Stop by booth #124. Read More

linkedin2

4 Tips to Better Engage Alumni on LinkedIn

Your LinkedIn alumni page has the power to reunite and rally past students, but if your posts are a dud, you'll lose them. Read more on how to better engage alumni on LinkedIn. Read More

Content First

Is Content First a Myth?

A content first strategy helps to contextualize what the design means- showing real assets of how the site will flow and function. But after doing it for a while, we've seen the pros and cons. Read More

u of m

5 Ways Universities are Engaging Alumni on Twitter

Creating content might not seem difficult, but creating content that actually resonates with your alumni on Twitter is another story. We've listed 5 things to keep in mind when creating a social strategy. Read More

CollegeChoice

What Factors Influence College Choice for Today’s Students?

This blog will look at some of the common factors influencing students and ways marketing can give you a nice competitive advantage. Read More

facebook

4 Tips to Boost Alumni Engagement on Facebook

Maintaining an effective Facebook presence is a daunting task, but it’s necessary for every alumni association to include in their marketing efforts. Read More

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