email marketing

4 Keys to Effective Higher Ed Email Communication

It's important to not skim over strategy and forget about the goal of your email communication. Here are 4 must have keys to effective higher ed email communication. Read More

College Websites

3 Images NOT to Use on Your Higher Ed Site

One of the biggest challenges in the higher ed space is good photography. Here are three examples of images not to use on your Higher Ed website and some suggestions on what to use. Read More

Digital Marketing

The Most Effective Digital Marketing Tool

Automated marketing is not the entire answer. Neither is brand, a web site, retargeting, PPC or mobile apps. Find out what is. Read More

Digital-Strategy-Blog

Digital Strategy Trends for 2014

We dive into what's going to be the hot new trends for digital strategies for 2014. Find out what you should focus on. Read More

Messaging

5 Ways to Make Your Content “Go Viral”

To be assured of their message’s success, businesses must strive for one of the most elusive and vital things to obtain in this digital age, “Virality,” or going viral. Read More

Hummingbird: The New Google Search Algorithm

What You Need to Know About Hummingbird: Google’s New Search Algorithm Change

Everything you need to know about Hummingbird, the new Google search algorithm. Read More

social media

Does Social Media Sharing Hinder Content Creation?

Is anyone actually creating new content or are we all just sharing old information? Read More

Emails We Love to Open

5 Emails We Love to Open

Does your inbox get filled with emails you know you're going to delete without reading? Here are 5 examples of emails we love to get and actually read. Read More

website design trends 2014

Web Trends for 2014 and Beyond

Observations and advice for non-designers and non-developers to leverage the best of growing design trends for your next website or digital marketing campaign. Read More

email marketing

3 Reasons to Focus on Responsive Email Design

Every aspect of your online business should be optimized for mobile devices, but let's take a closer look as to why it makes sense to optimize your email for mobile devices. Read More

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