college-university-branding

Branding for Schools, Colleges & Universities

What is our brand? Are we staying on brand? Should we refresh our brand? From our experience in higher ed marketing, we challenge colleges and universities to ask these questions. Read More

TD Bank

Successful Brands Tell Stories

We're constantly bombarded with ads, and oftentimes we ignore them, but the most successful brands stand out because they project the heart of their brand through storytelling. Read More

Starbucks Instagram

Big Brands That Successfully Connect with Their Audience on Social Media

Merge knows the importance of a social media presence and the impact it can make on your business. So, we compiled a list of the top 4 brands that successfully connect with their audience on social media. We love these brands because they know their audience, and they focus their time and attention on the... Read More

Virgin America

Focusing on UI/UX and The Importance of Good Design

Good design (UI/UX) can be the difference between a great user experience and a lousy one, and ultimately, it can drive or lose conversions. Read More

digital strategy

5 Steps To Help You Be Flexible and Proactive in Your Digital Strategy

The best way to plan a digital strategy that meets both a proactive and flexible approach is to approach your digital strategy methodically with a five-step process we've outlined in this blog. Read More

Luxury house

3 Things You Must Consider for Your Real Estate Site, Part 2

In a previous post, we discussed the first thing you must consider for your real estate site: functionality. In this post, we'll take a look at the need for SEO and Beautiful Content. Read More

social media

A Quick Guide to Higher Ed Social Media

Each social network serves a different purpose and reaches a different audience, and the most innovative approaches tailor their social media activity accordingly. Read More

real estate marketing

3 Things You Must Consider for Your Real Estate Site, Part 1

Just like a house has curb appeal, your real estate website serves as your company’s first impression. Here are 3 things you must consider for your real estate site. Read More

SnapChat

Snapchat: The Newest Higher Ed Communication Tool

Want to keep up with the newest trend in social media? Learn how to utilize Snapchat for promoting your university. Read More

strategy

Start Tracking the Metrics that Matter

You may have a beautiful website with the latest bells and whistles, and your site may host tons of visitors each day, but how many of those visits are conversions? Read More

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