Penguin Update

3 Things You Need to Know about the New Penguin Update

Should you be worried about Google's new penguin update? How can you combat future updates? Find out what you need to know about Penguin 2.0/4. Read More

college marketing for digital media

College Marketing in a Digital World

College marketing professionals need to understand their audiences and put them in the proper perspective. Current prospective college students grew up very differently than most of us did. Read More


The One Thing to Know Before You Promote a Tweet

Promoted tweets aren’t cheap, and they are gaining popularity from brands of all sizes. In recent days though, I’ve seen what I would consider a major mistake. Read More


5 Reasons Vine Makes Perfect Sense for Higher Ed

Twitter recently released Vine, a new service that allows users to produce animated GIF like videos that play on a 6 second loop.  There are some natural questions that may pop into your mind about the service, such as “what can you really accomplish in 6 seconds?”, and “how good can production quality be if... Read More

Do You Need to Have a Mobile Solution?

5 Digital Must Dos for Higher Education, Part 3

Your core admissions demographic is looking at your .edu on their iPhone. No biggie. Read More

mobile advertising

Building a Mobile Marketing Game Plan

Consumers are choosing Mobile as their preferred method to consume content. Read More

Web Design Trends 2013

Web Design Trends for 2013 and Beyond

Observations and recommendations for leveraging the best web design trends. Read More

Eric Evans SEO Expert Google Authorship

Google Authorship: Verification Benefits

Google authorship can tie content you create to your online identity. Read More

digital magazines and catalogs

The Slow but Necessary Death of Print

I submit to you these 7 reasons to adopt digital marketing and fast. Read More

higher ed marketing channels

5 Digital Must Dos for Higher Ed, Part 2

Content production and publishing, as well as social media for Higher Ed Read More