social media

A Quick Guide to Higher Ed Social Media

Each social network serves a different purpose and reaches a different audience, and the most innovative approaches tailor their social media activity accordingly. Read More

real estate marketing

3 Things You Must Consider for Your Real Estate Site, Part 1

Just like a house has curb appeal, your real estate website serves as your company’s first impression. Here are 3 things you must consider for your real estate site. Read More


Snapchat: The Newest Higher Ed Communication Tool

Want to keep up with the newest trend in social media? Learn how to utilize Snapchat for promoting your university. Read More


Start Tracking the Metrics that Matter

You may have a beautiful website with the latest bells and whistles, and your site may host tons of visitors each day, but how many of those visits are conversions? Read More

email marketing

4 Keys to Effective Higher Ed Email Communication

It's important to not skim over strategy and forget about the goal of your email communication. Here are 4 must have keys to effective higher ed email communication. Read More

College Websites

3 Images NOT to Use on Your Higher Ed Site

One of the biggest challenges in the higher ed space is good photography. Here are three examples of images not to use on your Higher Ed website and some suggestions on what to use. Read More

Digital Marketing

The Most Effective Digital Marketing Tool

Automated marketing is not the entire answer. Neither is brand, a web site, retargeting, PPC or mobile apps. Find out what is. Read More


Digital Strategy Trends for 2014

We dive into what's going to be the hot new trends for digital strategies for 2014. Find out what you should focus on. Read More


5 Ways to Make Your Content “Go Viral”

To be assured of their message’s success, businesses must strive for one of the most elusive and vital things to obtain in this digital age, “Virality,” or going viral. Read More

Hummingbird: The New Google Search Algorithm

What You Need to Know About Hummingbird: Google’s New Search Algorithm Change

Everything you need to know about Hummingbird, the new Google search algorithm. Read More