Merge Blog

Content First

Is Content First a Myth?

A content first strategy helps to contextualize what the design means- showing real assets of how the site will flow and function. But after doing it for a while, we've seen the pros and cons. Read More

u of m

5 Ways Universities are Engaging Alumni on Twitter

Creating content might not seem difficult, but creating content that actually resonates with your alumni on Twitter is another story. We've listed 5 things to keep in mind when creating a social strategy. Read More


What Factors Influence College Choice for Today’s Students?

This blog will look at some of the common factors influencing students and ways marketing can give you a nice competitive advantage. Read More


4 Tips to Boost Alumni Engagement on Facebook

Maintaining an effective Facebook presence is a daunting task, but it’s necessary for every alumni association to include in their marketing efforts. Read More

art show

Merge Hosts Successful Art Reception for Local Greenville Artists

Merge hosted a reception to showcase work by local Greenville group, the Painterly Ladies. With over 130 guests, 14 art pieces were sold, totaling more than $8,000 with 100% of the proceeds going directly to the artists. Read More


Higher Ed Alumni Association Social Media Report

We observed alumni association social media activity across the top five power conferences and the Ivy League and determined which alumni associations received the most engagement. Read More


Digital Strategy Trends 2015, Part 4: Mobile Ad Spending to Grow

The time people are spending with their mobile devices is expected to grow 23% this year, making it no surprise that mobile ad spends are projected to overtake newspaper and magazine spending by year end. Read More


SEO Basics to Remember in 2015

A lot has changed in the past few years in the world of SEO. Here are three key SEO basics to keep your site rolling through the new year. Read More


Digital Strategy Trends, Part 3: Changes to Local Search

Google recently released the Pigeon update, which made changes to local search. This post will discuss how this change may affect you and your business. Read More


Digital Strategy Trends 2015, Part 2: Speed to Market

Branded content is growing because it’s relatively fast to produce in comparison to building an entire website, and better platforms are giving brands the resources to accomplish it. Read More