Increasing Engagement with Personalized Content
Give them the Stories They Want: A Clemson University Case Study Read More
Social Media in Alumni Relations
Social media is great, but without understanding how your audiences now consume content, and what content to share, it’s relatively useless. In the presentation below, we discuss best practices and what colleges are getting it right. Fair warning, it’s mostly pictures, which won’t give you a lot of context. For that, we give you some... Read More
Don't Get Left Behind: New Rules of SEO
Our phone is ringing off the hook and our email inbox is chiming away like crazy. Google brought down the ruler with Panda and followed with the hammer via Penguin. We’ve heard it all: “I was a top 3 site…” or “I was #1. Now I’m #101.” Leads that were once always there are going... Read More
5 Nots of a Digital Strategy
With a quick look on Google Trends, we see that the search term for Digital Strategy wasn’t even relevant until the middle of 2009. Enter the Digital Age. Now all we hear about is digital strategy this and digital strategy that. As we should. But Digital Strategy is relatively new. And there are some... Read More
5 Reasons To Design Your Website For The iPad
Using my wife’s iPad, I was perusing resort websites in Hawaii. I was amazed at how many sites weren’t designed to work well (or at all) on a tablet. The obvious problem was most sites didn’t work because they used flash (iPads don’t run flash elements). But other web sites failed to display galleries correctly... Read More
5 Higher Ed Digital Must Dos
Rather than talk about individual websites and their purpose, it's more important to discuss getting great content in front of the eyes of current and prospective students, their parents, and your alumni base. Read More
The Basics of Retargeting
We met today to discuss a new retargeting campaign for a client and felt that the process for getting the campaign off the ground would be worth sharing. If you are totally unfamiliar with the topic, retargeting is a form paid digital advertising that targets individuals who have visited your website(s) in the past. Essentially, they are... Read More
All Audiences are Not Created Equal, Part Deux
In a previous post, we discussed how web audiences are not created equal. In this post, we discuss 5 practical ways your web assets can speak to different audiences. The Home Page (Role based calls-to-action and navigation) The job of the home page is to quickly tell the user who you are, what you do... Read More
Social Media Driving Consumer Health Decisions
Our friends at PwC released the study Social Media “Likes” Healthcare, reporting the significance social media has and can have on consumers making health care decisions. Their findings show Social Media is influencing decisions for patients about how and when to select health providers. Patients are increasingly using information from social media to assist them in making... Read More
Two Apps That are Changing My Life
Goals are important to me. I’m driven by goals, and I’ve used goal setting to have some pretty significant impact in my life. Over the years, I’ve tried to find a good goal setting app to feed my goal obsessiveness, but I’ve come up empty. Now I know why: Successful Apps Focus on Doing One... Read More