5 Ways to Make Your Content “Go Viral”

To be assured of their message’s success, businesses must strive for one of the most elusive and vital things to obtain in this digital age, “Virality,” or going viral. Read More

Hummingbird: The New Google Search Algorithm

What You Need to Know About Hummingbird: Google’s New Search Algorithm Change

Everything you need to know about Hummingbird, the new Google search algorithm. Read More

social media

Does Social Media Sharing Hinder Content Creation?

Is anyone actually creating new content or are we all just sharing old information? Read More

Emails We Love to Open

5 Emails We Love to Open

Does your inbox get filled with emails you know you're going to delete without reading? Here are 5 examples of emails we love to get and actually read. Read More

website design trends 2014

Web Trends for 2014 and Beyond

Observations and advice for non-designers and non-developers to leverage the best of growing design trends for your next website or digital marketing campaign. Read More

email marketing

3 Reasons to Focus on Responsive Email Design

Every aspect of your online business should be optimized for mobile devices, but let's take a closer look as to why it makes sense to optimize your email for mobile devices. Read More

Penguin Update

3 Things You Need to Know about the New Penguin Update

Should you be worried about Google's new penguin update? How can you combat future updates? Find out what you need to know about Penguin 2.0/4. Read More

college marketing for digital media

College Marketing in a Digital World

College marketing professionals need to understand their audiences and put them in the proper perspective. Current prospective college students grew up very differently than most of us did. Read More


The One Thing to Know Before You Promote a Tweet

Promoted tweets aren’t cheap, and they are gaining popularity from brands of all sizes. In recent days though, I’ve seen what I would consider a major mistake. Read More


5 Reasons Vine Makes Perfect Sense for Higher Ed

Twitter recently released Vine, a new service that allows users to produce animated GIF like videos that play on a 6 second loop.  There are some natural questions that may pop into your mind about the service, such as “what can you really accomplish in 6 seconds?”, and “how good can production quality be if... Read More