Merge Blog


Higher Ed Alumni Association Social Media Report

We observed alumni association social media activity across the top five power conferences and the Ivy League and determined which alumni associations received the most engagement. Read More


Digital Strategy Trends 2015, Part 4: Mobile Ad Spending to Grow

The time people are spending with their mobile devices is expected to grow 23% this year, making it no surprise that mobile ad spends are projected to overtake newspaper and magazine spending by year end. Read More


SEO Basics to Remember in 2015

A lot has changed in the past few years in the world of SEO. Here are three key SEO basics to keep your site rolling through the new year. Read More


Digital Strategy Trends, Part 3: Changes to Local Search

Google recently released the Pigeon update, which made changes to local search. This post will discuss how this change may affect you and your business. Read More


Digital Strategy Trends 2015, Part 2: Speed to Market

Branded content is growing because it’s relatively fast to produce in comparison to building an entire website, and better platforms are giving brands the resources to accomplish it. Read More


Digital Strategy Trends 2015, Part 1: Branded Content

As we head into 2015, it's important to identify the upcoming digital strategy trends. In part 1 of this series, we'll discuss branded content. Read More


Branding Schools, Colleges & Universities, Part 2

In part 2 of this series, we'll talk about the importance of telling your school's story and doing so in a way that it speaks to the hearts and minds of your audience — and not over their heads. Read More


Web Trends 2015

The web is constantly changing, and if you aren’t on top of the new trends, you may be in trouble. But don't worry. We’ve identified five big trends that will have a major impact on web design and online marketing campaigns for 2015. Read More

Digital Marketing

Digital Marketing- Shiny Object or Evergreen Strategy?

Finding and mastering the next and newest, hot digital channel is much like a dog chasing its tail. Instead, it's important to create balance, spending the majority of your time on those things that truly matter — especially those evergreen elements that get results. Read More


Branding for Schools, Colleges & Universities

What is our brand? Are we staying on brand? Should we refresh our brand? From our experience in higher ed marketing, we challenge colleges and universities to ask these questions. Read More