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In our rapidly advancing culture, college marketing professionals need to understand their audiences and put them in the proper perspective. Commonly, we assume the audience is like us, but current prospective college students grew up very differently than most of us did. Most likely they had some kind of computer in their home for as... Read More
Promoted tweets aren’t cheap, and they are gaining popularity from brands of all sizes. In recent days though, I’ve seen what I would consider a major mistake. Many of the links shared by the companies buying space in your feed are directing you to non-mobile sites. Considering that by June of 2012, 60% of twitter... Read More
Twitter recently released Vine, a new service that allows users to produce animated GIF like videos that play on a 6 second loop. There are some natural questions that may pop into your mind about the service, such as “what can you really accomplish in 6 seconds?”, and “how good can production quality be if... Read More
Your core admissions demographic is looking at your .edu on their iPhone. No biggie. Read More
Consumers are choosing Mobile as their preferred method to consume content. Read More
Observations and recommendations for leveraging the best web design trends. Read More
Google authorship can tie content you create to your online identity. Read More
I submit to you these 7 reasons to adopt digital marketing and fast. Read More
Content production and publishing, as well as social media for Higher Ed Read More
Give them the Stories They Want: A Clemson University Case Study Read More