3 Things You Need to Know about the New Penguin Update
Should you be worried about Google's new penguin update? How can you combat future updates? Find out what you need to know about Penguin 2.0/4. Read More
College Marketing in a Digital World
College marketing professionals need to understand their audiences and put them in the proper perspective. Current prospective college students grew up very differently than most of us did. Read More
The One Thing to Know Before You Promote a Tweet
Promoted tweets aren’t cheap, and they are gaining popularity from brands of all sizes. In recent days though, I’ve seen what I would consider a major mistake. Read More
5 Reasons Vine Makes Perfect Sense for Higher Ed
Twitter recently released Vine, a new service that allows users to produce animated GIF like videos that play on a 6 second loop. There are some natural questions that may pop into your mind about the service, such as “what can you really accomplish in 6 seconds?”, and “how good can production quality be if... Read More
5 Digital Must Dos for Higher Education, Part 3
Your core admissions demographic is looking at your .edu on their iPhone. No biggie. Read More
Building a Mobile Marketing Game Plan
Consumers are choosing Mobile as their preferred method to consume content. Read More
Web Design Trends for 2013 and Beyond
Observations and recommendations for leveraging the best web design trends. Read More
Google Authorship: Verification Benefits
Google authorship can tie content you create to your online identity. Read More
The Slow but Necessary Death of Print
I submit to you these 7 reasons to adopt digital marketing and fast. Read More
5 Digital Must Dos for Higher Ed, Part 2
Content production and publishing, as well as social media for Higher Ed Read More