Merge Blog / Social Media


Higher Ed Alumni Association Social Media Report

We observed alumni association social media activity across the top five power conferences and the Ivy League and determined which alumni associations received the most engagement. Read More

Starbucks Instagram

Big Brands That Successfully Connect with Their Audience on Social Media

Merge knows the importance of a social media presence and the impact it can make on your business. So, we compiled a list of the top 4 brands that successfully connect with their audience on social media. We love these brands because they know their audience, and they focus their time and attention on the... Read More

social media

A Quick Guide to Higher Ed Social Media

Each social network serves a different purpose and reaches a different audience, and the most innovative approaches tailor their social media activity accordingly. Read More


Snapchat: The Newest Higher Ed Communication Tool

Want to keep up with the newest trend in social media? Learn how to utilize Snapchat for promoting your university. Read More


5 Ways to Make Your Content “Go Viral”

To be assured of their message’s success, businesses must strive for one of the most elusive and vital things to obtain in this digital age, “Virality,” or going viral. Read More

social media

Does Social Media Sharing Hinder Content Creation?

Is anyone actually creating new content or are we all just sharing old information? Read More


The One Thing to Know Before You Promote a Tweet

Promoted tweets aren’t cheap, and they are gaining popularity from brands of all sizes. In recent days though, I’ve seen what I would consider a major mistake. Read More

higher ed marketing channels

5 Digital Must Dos for Higher Ed, Part 2

Content production and publishing, as well as social media for Higher Ed Read More

College Websites

5 Higher Ed Digital Must Dos

Rather than talk about individual websites and their purpose, it's more important to discuss getting great content in front of the eyes of current and prospective students, their parents, and your alumni base. Read More

All Audiences are Not Created Equal, Part Deux

In a previous post, we discussed how web audiences are not created equal. In this post, we discuss 5 practical ways your web assets can speak to different audiences. The Home Page (Role based calls-to-action and navigation) The job of the home page is to quickly tell the user who you are, what you do... Read More

  Next »