Merge Blog / Social Media

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4 Tips to Better Engage Alumni on LinkedIn

Your LinkedIn alumni page has the power to reunite and rally past students, but if your posts are a dud, you'll lose them. Read more on how to better engage alumni on LinkedIn. Read More

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5 Ways Universities are Engaging Alumni on Twitter

Creating content might not seem difficult, but creating content that actually resonates with your alumni on Twitter is another story. We've listed 5 things to keep in mind when creating a social strategy. Read More

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4 Tips to Boost Alumni Engagement on Facebook

Maintaining an effective Facebook presence is a daunting task, but it’s necessary for every alumni association to include in their marketing efforts. Read More

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Higher Ed Alumni Association Social Media Report

We observed alumni association social media activity across the top five power conferences and the Ivy League and determined which alumni associations received the most engagement. Read More

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Big Brands That Successfully Connect with Their Audience on Social Media

Merge knows the importance of a social media presence and the impact it can make on your business. So, we compiled a list of the top 4 brands that successfully connect with their audience on social media. We love these brands because they know their audience, and they focus their time and attention on the... Read More

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A Quick Guide to Higher Ed Social Media

Each social network serves a different purpose and reaches a different audience, and the most innovative approaches tailor their social media activity accordingly. Read More

SnapChat

Snapchat: The Newest Higher Ed Communication Tool

Want to keep up with the newest trend in social media? Learn how to utilize Snapchat for promoting your university. Read More

Messaging

5 Ways to Make Your Content “Go Viral”

To be assured of their message’s success, businesses must strive for one of the most elusive and vital things to obtain in this digital age, “Virality,” or going viral. Read More

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Does Social Media Sharing Hinder Content Creation?

Is anyone actually creating new content or are we all just sharing old information? Read More

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The One Thing to Know Before You Promote a Tweet

Promoted tweets aren’t cheap, and they are gaining popularity from brands of all sizes. In recent days though, I’ve seen what I would consider a major mistake. Read More

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