The One Thing to Know Before You Promote a Tweet
Promoted tweets aren’t cheap, and they are gaining popularity from brands of all sizes. In recent days though, I’ve seen what I would consider a major mistake. Read More
5 Digital Must Dos for Higher Ed, Part 2
Content production and publishing, as well as social media for Higher Ed Read More
5 Higher Ed Digital Must Dos
Rather than talk about individual websites and their purpose, it's more important to discuss getting great content in front of the eyes of current and prospective students, their parents, and your alumni base. Read More
All Audiences are Not Created Equal, Part Deux
In a previous post, we discussed how web audiences are not created equal. In this post, we discuss 5 practical ways your web assets can speak to different audiences. The Home Page (Role based calls-to-action and navigation) The job of the home page is to quickly tell the user who you are, what you do... Read More
Social Media Driving Consumer Health Decisions
Our friends at PwC released the study Social Media “Likes” Healthcare, reporting the significance social media has and can have on consumers making health care decisions. Their findings show Social Media is influencing decisions for patients about how and when to select health providers. Patients are increasingly using information from social media to assist them in making... Read More