People
Judy Willis
Chief Marketing Officer
Pulling from both sides of her brain, Judy has the ability to quickly analyze complex business situations and determine the best course of action to meet and exceed client goals and expectations.
Judy markets smart and moves fast!
Pulling from both sides of her brain, Judy has the ability to quickly analyze complex business situations and determine the best course of action to meet and exceed client goals and expectations. Having been a pre-med student with a minor in fine arts undergraduate, and having earned her MBA in Marketing, Judy has been combining the art and science of marketing for over 27 years. Add a cup of infectious enthusiasm, a cup of wisdom, 6 tablespoons of humor, 3 tablespoons of humility, and a dash of spunk and you have the recipe for a powerhouse.
During her career, Judy has successfully identified and solved strategic internal and client-facing marketing challenges for hundreds of companies, including UPS, GTE, SITA, Square D/Schneider Electric, NCR, LexisNexis, TSYS, Per-Se Technologies, Delphi, IBM, Georgia-Pacific, Cox Enterprises, Fujitsu, Johnson & Johnson, Merck, and United Healthcare. She has a proven track record in the areas of strategic marketing, market research, sales support, direct marketing, business consulting, finance and business management experience with entrepreneurial businesses, advertising agencies and design firms, as well as large Fortune 500 companies.
Prior to joining Merge, Judy was President, CEO and Co-Founder of Bright Impact, Inc., a strategic branding firm that specialized in business-to-business marketing for companies in technology, healthcare, manufacturing and professional services. Judy has also held a series of high-level marketing, advertising and consulting positions with several notable companies, such as Foote, Cone and Belding (Vicom/FCB) and LexisNexis.
When not working, you can find Judy enjoying life with her family and her two beasts – Indigo (the dog) and Jessie (the cat). Judy is an avid gourmet cook and gardener, as well as a pianist, scuba diver, reader and singer. She has always had a passion for speed, but her desire to fly F-16 aircrafts never came to fruition. So, instead, she drives a fast car and enjoys a very active lifestyle.